Protime is such an ambitious company. Next to our established Protime Premium solution, we now also have a new collaborative platform called Protime 360°. The fact that we now offer more than one solution forced us to think about the visual communication.

Moreover, our old style was not differentiating enough in the new markets of Protime: France, Germany and the United Kingdom.

We asked a few communication agencies to help us out and we opted for a 'refreshing' approach. Our corporate images were all shot around the pool. The basic idea is that swimming and everything that comes with it is essentially about health. A metaphor, of course. But at the same time this idea is referring to our core mission: Make TIME valuable.

You may find it far-fetched. But we found it indeed an original approach. And we are convinced that it will help to convey our message.