With top riders such as world champion Lotte Kopecky, Demi Vollering, Marlen Reusser, Lorena Wiebes and Mischa Bredewold, among others, Team SD Worx – Protime is very optimistic about the upcoming cycling season. The sponsorship agreements with SD Worx and Protime will run until 2026.
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Team SD Worx – Protime is the new name of the world’s best women's cycling team
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We have great news! Because from now on, the best cycling team in the women's peloton will continue with a new name: Team SD Worx - Protime. With the arrival of Protime as the second title sponsor, the cycling team will be able to take the financially necessary steps in the coming years to stay at the top. Team SD Worx - Protime is not just any team, they already became the best team in the UCI ranking for the eighth time in 2023.
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Team SD Worx - Protime looks forward to glorious cycling season
‘We’re delighted that Protime has joined the team.Women's cycling has developed enormously in recent years and the sport is projected to keep growing in the years to come. As a result, budgets are also continuing to grow. With SD Worx and Protime, but definitely also Specialized, we have partners who want to grow in the coming years so that we can stay at the top of women's cycling.’
‘We became a shirt sponsor just before the Tour de France Femmes last year and have really felt the positive impact of that. It left us wanting more, which is why we wanted to keep going on the path we were on. At Protime, we aim to become the European leader in our niche market. We can see that same drive and vision in the team. A clear focus on being the leader in Europe and globally, but also a clear focus on women's cycling. As a HR tech company, we also believe that it’s our duty to have a positive impact on society and to contribute to important social topics. By focusing on women's cycling, we believe we can have a positive impact.’
: ‘In 2024, we’ll start our fifth season as a sponsor of the world's best women's team in cycling. We became the main sponsor in 2021, and that has a much bigger impact than just your logo on the team kit, of course. As a name sponsor, our brand enjoys full visibility wherever our team is at the start. The international presence of cycling is really helping us achieve our ambition to be the leading European supplier of HR solutions. Customers and prospects regularly speak to us about our commitment to further professionalise women's cycling and give young talent opportunities to develop as top athletes. It’s fantastic that our subsidiary Protime is now also joining us as a name sponsor. We’re looking forward to a really successful season.’
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